Media Teams Hand Over to Pistorius Family

Media Teams Hand Over to Pistorius Family

HOLDING STATEMENT

MEDIA TEAMS HAND OVER TO PISTORIUS FAMILY

SOUTH AFRICA, JOHANNESBURG MARCH 9 2013

 

Following the tragic incident at Oscar Pistorius’ house on the morning of 14th February 2013, the Pistorius family appointed Vuma Reputation Management as their media team and advisor, to assist the family in dealing with the volume of queries and requests from across the globe, on account of Oscar’s international status as an sporting icon.

 

The media team was appointed on a short-term contract, from the evening of February 18 2013 until the morning of March 08 2013.  The team’s role was to ensure that respect and sensitivity was shown to all in mourning; to distribute factually correct media statements; and to act as spokespersons for the family. The Pistorius family is now in a much stronger position to manage its interactions with the media.

 

UK-based Stuart Higgins and Fast Track were brought into the current situation in the short term until they handed over to Vuma Reputation Management as a leading local operation with the relevant experience in dealing with both South African and global media. Fast Track was Oscar’s London 2012 publicist for 18 months leading into the London Olympics and Paralympics. The contract with Fast Track had ended on 31 December 2012.

 

The Pistorius family and Oscar himself would like to express their heartfelt gratitude to Stuart Higgins, Fast Track and Vuma Reputation Management for stepping in to assist at very short notice, and allowing the family the space to focus on their own personal grief during this traumatic period.

 

The new contact details for all media queries both locally and internationally for Oscar and the Pistorius family are: